Starbucks pink Stanley cups: Shoppers line up at North Texas Targets at 3 a.m.
CEDAR HILL, Texas - Several North Texans lined up at Target stores as early as 3 a.m. to get their hands on a product that is blowing up online.
People were waiting outside for a chance to get their hands on an exclusive Starbucks pink Stanley quencher vacuum stainless steel tumbler, available only in Target stores.
The cup is part of the "Galentine's Day" collection, referring to the date celebrating female friendship.
The special cups were first released last May and there was another release in November.
Wednesday's drop featured a special pink winter edition of the popular cup that is popular on TikTok.
Crissy Reed waiting outside the Cedar Hill Target for a chance to get one of the tumblers for herself and her daughter.
The store said only one purchase was allowed to be made per household and even checked ID's to make sure no one was double-dipping.
"My daughter and I got it. I love it! So it was a must," she told FOX 4.
Managers at the Cedar Hill location said they only had 38 of the tumblers that they sold out very quickly.
Stanley cups 411: Why are they so popular? The rise of the viral tumbler
The Stanley Quencher tumbler’s rise in popularity is a story of what happens when marketing and influencers cross paths. Here’s why you’ve been seeing these cups everywhere.
FOX 4 visited three Target locations on Wednesday morning and all three said the cups had completely sold out.
The popular cups sold for $49.95 at Target stores. FOX 4 spotted some of the cups on eBay for $140-$220.
What are Stanley cups?
You may be surprised to learn that Stanley cups aren’t new to the market.
In fact, Stanley is a brand that was founded in 1913 and has spent its years mostly marketing its products to workmen and as outdoorsy and adventure-y.
The brand also offers a variety of other drinkware, camp cookware, and food storage containers. But the viral product we’re talking about is the $40 Stanley Quencher, which was more formally first introduced by the brand as the Adventure Quencher Travel Tumbler.
It holds 40 oz. of liquid, is dishwasher safe, made of recycled stainless steel, keeps liquids for hours at their desired temps, and has a handle, straw and tapered edge allowing it to fit in a cup holder – basically, everything you could ask for in a day cup.