New Dallas grocery service aims to help food desert communities
DALLAS - A new ordering and delivery system will help increase grocery access for longtime food desert communities in South Dallas.
Grocery Connect is a fee-free ordering and pickup system created by Bonton Farms in partnership with Kroger Delivery.
A shopper is seen carrying vegetables in grocery bags in a file image. (Photo by Sergei MalgavkoTASS via Getty Images)
It lets residents order groceries on the Kroger website for the week ahead. Those groceries will then be delivered to a designated pickup point in the neighborhood.
"This is all about partnership and Bonton Farms came up with this wonderful idea, and it's now powered by Kroger," said John Votava with Kroger Delivery. "So, we're happy to be here bringing that fresh and affordable grocery to the neighborhood."
"Bonton Farms started out as a farm, but we were really trying to address food insecurities. What we knew was that even from a farm we wouldn't be able to provide everything, and we still needed a grocery partner," said Gabe Madison with Bonton Farms. "The communities in South Dallas have so longed for grocery access. And what we're doing is providing that in an innovative way."
Kroger meal giveaway launches 'Grocery Connect' initiative in South Dallas
Kroger provided free groceries Wednesday to launch a new program in a few weeks with multiple organizations in the area called Grocery Connect in an area considered a food desert.
The grand opening is at 3:30 p.m. Tuesday at the South Dallas Fair Park Inner City Community Development Corporation on Spring Avenue near Dolphin Road.
The community is invited to attend and learn how the service works.
The event will include live music, snacks, games, and more.