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Rich people are the only ones traveling more for the holidays this year, survey finds

By Stephanie Weaver
Published  November 28, 2024 4:20pm CST
Travel
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The Brief

    • A Deloitte survey revealed that 66% of high-income Americans planned to travel for the 2024 holiday season, a notable increase from 59% in 2023.
    • Meanwhile, middle and low-income travelers showed a decline in travel intentions.
    • Young travelers, particularly Gen Z, were driving the growth in holiday travel, with 14% of respondents from this generation planning to travel, up from 8% in 2023.

A new survey finds that high income earners are the only ones traveling more for the holidays in 2024. 

Deloitte Insights used an independent online research panel to survey more than 2,000 Americans in September who were planning to travel between Thanksgiving and mid-January.

Published in the 2024 Deloitte holiday travel survey, the report found that 66% of high income Americans said they were traveling during the 2024 holiday season, compared to 59% in 2023.

In comparison, only 48% of middle-income travelers planned to travel (down from 51% in 2023) and only 34% of those with low-income planned to (versus 36% last year). 

Passengers enjoy the comforts of first class on airplane. (Credit: Creative Touch Imaging Ltd./NurPhoto via Getty Images)

"High income and young Americans are the biggest drivers of travel this season," the report said, adding that 14% of holiday travelers in the survey were from the Gen Z generation (up from 8% in 2023) and 45% had a household income of more than $100,000 (versus 38% in 2023).

The study also found that spending sentiment was up sharply for the holiday season. The percentage of respondents who planned to increase their budget for their longest trip jumped to 28% from 18% in 2023.

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The biggest reason cited for the increase was that "travel has become more important to me." The biggest groups planning increased budgets included millennials and high income earners.

The Source

  • Deloitte Insights used an independent online research panel to survey more than 2,000 Americans who were planning to travel between Thanksgiving and mid-January. The survey was fielded from Sept. 17 to Sept. 23, 2024.

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