Keith Lee helps promote the Dallas Wings schedule.
DALLAS - The Dallas Wings partnered with a popular food influencer to announce their schedule for the upcoming season.
The Wings posted a video featuring Keith Lee rating foods in the Dallas-Fort Worth Metroplex that are associated with the cities the team will face.
Lee tried a Chicago-style hotdog, avocado toast for Los Angeles, a single slice of pizza for New York, chicken and pancakes for Atlanta, and tacos for Arizona.
He then rated each of the food items on a scale of 1 to 10.
Lee, an ex-MMA fighter, has more than 15 million followers on TikTok. He’s known for his restaurant reviews that can make or break local businesses.
During a visit to Dallas this past January, Lee shared mixed thoughts about Thunderbird Pies and Terry Black's Barbecue. He also enjoyed meals at Hutchins Barbecue, which has multiple locations in DFW, and Halal Fusionz in Farmers Branch.
'The Keith Lee Effect:' North Texas restaurants see boost in sales after food influencer's reviews
We all know social media can have good and bad effect, but the "Keith Lee effect" is a different level. Whether the food review is good or bad, it’s putting local DFW restaurants on the map.
Many of the restaurants Lee reviewed saw a large boost in sales regardless of whether the review was good or bad.
Lee even said one Rowlett cake shop had one of the best sweets he’d ever reviewed.