H-E-B Super Bowl ad centers around their tortillas: 'If you know, you know'

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The best and the worst Super Bowl commercials

This year, companies paid $6 to $7 million for a 30-second spot during the Super Bowl. Andy Coulston with TRG advertising agency joined Good Day to talk about his favorite ads and the ones that sorta flopped.

Popular Texas grocery chain H-E-B was one of winners of Super Bowl weekend.

The chain aired an ad showing people taking their tortillas places where they probably shouldn't have.

READ MORE: Super Bowl 2023: Commercials from this year’s big game

In the commercial, tortilla fans are seen taking the tasty flour-y treat through airport security, eating them at a stop light and even passing them off as homemade.

The ad titled ‘If You Know, You Know’ aired in Texas markets.

The San Antonio-based grocery store has continued to grow its footprint in North Texas.

Long lines and excitement have come with the opening of each store in North Texas, with more expected in the near future.

READ MORE: H-E-B breaks ground on new store in Mansfield

H-E-B says it now has more than 430 stores and 154,000 partners in Texas and Mexico.