Crowd gathers for another H-E-B store to open in North Texas – this time in Plano

It's still a little hard to believe a grocery store chain has super fans. But that's exactly who showed up Wednesday morning for the grand opening of the H-E-B's latest store in North Texas.

The new store is in Plano, near Preston Road and Spring Creek Parkway.

As expected, there was a huge line for the big opening at 6 a.m.

At least one person made the one-hour drive from Sherman to be among the first shoppers.

"Are you kidding? It's H-E-B! I've been waiting on this for years!" Nichelle Wells laughed. "I'm so excited. I normally have to travel three hours to H-E-B. Today I only traveled one."

The 118,000-square-foot grocery store features a full-service pharmacy, drive-thru curbside pickup, a gas station, a car wash, and a barbecue restaurant.

RELATED: H-E-B in Plano opens Wednesday. Here's what it looks like inside.

H-E-B opened a store in the neighboring city of Frisco in September. Stores in Allen and McKinney will open next summer.

The San Antonio-based grocery chain is also building stores in Mansfield and Fort Worth.

Rival Kroger unveils remodeled store in Plano

Not to be outdone, rival grocery chain Kroger also held a grand re-opening at one of its stores in Plano.

The remodeled store is near Parker Road and the Dallas North Tollway.

Cowboys defensive back Trevon Diggs and the Mavs' ManiAACs were among the special guests.

Kroger is also doing some prize giveaways. 

It will hold a grand re-opening at a store in Allen next week.