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LOS ANGELES (AP) — The Dallas Cowboys' 41-35 victory over the Seattle Seahawks on Thursday night set a record as the most-streamed game in NFL history as well as setting a new mark as the most-watched game on Amazon Prime Video.
The previous standard for both was the Sept. 14 game between the Minnesota Vikings and Philadelphia Eagles.
ARLINGTON, TEXAS - NOVEMBER 30: Tight end Jake Ferguson #87 of the Dallas Cowboys makes a catch in the end-zone as safety Jamal Adams #33 of the Seattle Seahawks defends during the 4th quarter of the game at AT&T Stadium on November 30, 2023 …
According to Nielsen and Amazon, the game averaged 15.26 million on Prime Video and on local broadcast stations in Seattle and Dallas. That surpassed the 15.1 million that watched Vikings-Eagles.
The streaming-only number was 11.1 million on Prime Video, Twitch and NFL+. The old mark was 10.4 million.
Through 11 weeks, "Thursday Night Football" is averaging 12.58 million, a 29% increase over last season.